2023 End of Football Season Gameday Experience Survey
Thank you for talking the time to complete this survey about your football gameday experience.
INTRODUCTION
Approximately how many football games did you attend this season?
0
1-3
4 or more
Which of the following best describes your seat location?
General Seating
Premium Area (Club Area, Suites, etc.)
Student Section
Are you male or female?
Male
Female
Which range below includes your age?
Please select...
17 or younger
18-20
21-29
30-39
40-49
50-59
60-69
70-79
80-89
90-100+
I'd rather not say
In travel time, approximately how far away do you live from your schools’ stadium?
Please select...
Less than 30 minutes
30 minutes - 1 hour
1-2 hours
2-4 hours
More than 4 hours
Were your tickets printed or digital/mobile this season?
Printed
Digital/Mobile
How comfortable are you using a digital/mobile ticket to attend football games?
Please select...
Extremely Comfortable
Very Comfortable
Somewhat Comfortable
Not So Comfortable
Not At All Comfortable
How likely is that you would recommend football tickets to a friend or colleagues?
Please select...
10 (Most Likely)
9
8
7
6
5
4
3
2
1 (Least Likely)
FIRST IMPRESSIONS
How SATISFIED are you with the following related items?
Parking
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Tailgating
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Traffic entering campus (pre-game)
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Traffic leaving campus (post-game)
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Professionalism of security personnel
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
School traditional cheers, walks or chants
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Access to WiFi
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Seat comfort
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Seat location
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Digital/mobile ticketing experience
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Which regard to the overall gameday experience, how IMPORTANT are the following items?
Parking
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Tailgating
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Traffic entering campus (pre-game)
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Traffic leaving campus (post-game)
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Professionalism of security personnel
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
School traditional cheers, walks or chants
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Access to WiFi
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Seat Comfort
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Seat location
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Digital/mobile ticketing experience
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
CONCESSIONS AND CATERING
How SATISFIED are you with the following items related to CONCESSION OR CATERING? The term “BEVERAGE” in this question refers to NON-ALCOHOLIC BEVERAGES.
Food quality
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Food selection
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Food price
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Beverage quality
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Beverage selection
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Beverage price
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Concessions/catering staff timeliness
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Concessions/catering area cleanliness
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
With regards to the OVERALL gameday experience, how IMPORTANT are the following items? The term “BEVERAGE” in this question refers to NON-ALCOHOLIC BEVERAGES.
Food quality
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Food selection
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Food price
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Beverage quality
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Beverage selection
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Beverage price
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Concessions/catering staff timeliness
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Concessions/catering area cleanliness
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
ALCOHOLIC BEVERAGE PURCHASE
Did you purchase an alcoholic beverage?
Yes
No
ALCOHOLIC BEVERAGE SATISFACTION AND IMPORTANCE
How SATISFIED are you with the following items related to ALCOHOLIC BEVERAGE SALES?
Alcoholic beverage selection
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Alcoholic beverage price
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Alcoholic beverage length of wait line
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
With regard to the overall gameday experience, how IMPORTANT are the following items?
Alcoholic beverage selection
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Alcoholic beverage price
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Alcoholic beverage length of wait line
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
RESTROOMS
How SATISFIED are you with the following items related to RESTROOMS?
Restroom length of wait line
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Restroom cleanliness
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Overall quality/of restrooms
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
With regard to the overall gameday experience, how IMPORTANT are the following items?
Restroom length of wait line
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Restroom cleanliness
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Overall quality of restrooms
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Band & Cheer
How SATISFIED are you with the following items related to the BAND?
Band uniforms and appearance
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Band volume
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Band overall
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
With regard to the overall gameday experience, how IMPORTANT are the following items?
Band uniforms and appearance
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Band volume
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Band overall
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
How satisfied are you with the current number of organized cheers DURING THE GAME?
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
How important are CHEERS and CROWD PARTICIPATION to your OVERALL stadium experience?
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
VIDEO BOARD, RIBBON BOARDS, AND SOUND
Please rate your level of SATISFACTION with the following items related to the VIDEO BOARD, RIBBON BOARDS and SOUND?
Display of other football scores
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Display of team stats
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Clarity of announcer
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Clarity of music
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Volume level of announcer
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Volume level of music
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Music selection
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Overall video board content
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
With regard to the overall gameday experience, how IMPORTANT are the following items?
Display of other football scores
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Display of team stats
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Clarity of announcer
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Clarity of music
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Volume level of announcer
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Volume level of music
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Music selection
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Overall video board content
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
CONNECTIVITY
Please rate your level of satisfaction with the following items related to MOBILE CONNECTIVITY in the stadium.
Text messaging
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Voice calls
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
Social media apps
Please select...
5 (very satisfied)
4
3
2
1 (very dissatisfied)
N/A (not applicable; did not attend)
With regard to the overall gameday experience, how IMPORTANT are the following items?
Text messaging
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Voice calls
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Social media apps
Please select...
5 (most important)
4
3
2
1 (least important)
N/A (not applicable; did not attend)
Who is you mobile phone service provider?
Please select...
AT&T
C Spice
Sprint
T-Mobile
Verizon
Other Mobile Phone Provider:
(Please specify)
CONCLUSION
To what extent do the following factors impact your decision to attend home football games?
Game time
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
Weather
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
Travel costs
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
Opponent
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
Record
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
Connection with coaches
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
Connection with student athletes
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
Promotion items upon entry
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
Parking
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
Opportunity to socialize with friend/family
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
Overall stadium atmosphere
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
Traditions
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
Length of game
Please select...
Significant Impact
Some Impact
Little Impact
No Impact
How does attending a game at the stadium in person compare to watching the same game on TV?
Attending a game in person is much better
Attending a game in person is better
They are about the same
Attending a game in person is worse
Attending a game in person is much worse
When you think of the football stadium or program, what brands come to mind as sponsors?
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
What are your top 3 sources for news or information about football? Please select up to 3:
Broadcast – Television
Broadcast – Radio
Print – Newspaper
Web site – ESPN.com
Web site – Big12sports.com
Web site – Texassports.com
Web site – other
Social Media – X (previously Twitter)
Social Media – Facebook
Social Media – Instagram
Social Media – other
Mobile – Official Texas app
Mobile – other app
Podcast
Other sources:
(please specify)
Do you have any additional thoughts, comments or ideas on the football experience?
